Blackpool is marking English Tourism Week with the launch of an exciting new ticketing offer designed to give visitors outstanding value for money.

English Tourism Week (13–22 March) is an annual celebration of the tourism industry, highlighting its vital contribution to local communities and economies.

From today (Friday 13 March), Blackpool Tourism Limited is introducing a range of new ticket options aimed at visitors of all ages - headlined by an incredible new offer.

The Ultimate Ticket, priced at just £65, gives guests entry to six of Blackpool’s most iconic attractions:

• The Blackpool Tower Top
• Sandcastle Waterpark
• Pleasure Beach Resort
• Madame Tussauds Blackpool
• The Blackpool Tower Dungeon
• The Blackpool Tower Circus

After booking either The Blackpool Tower Top or Sandcastle Waterpark as their starting attraction, visitors have 90 days to enjoy the remaining experiences.

Kate Shane MBE, Managing Director of Blackpool Tourism Limited, said: “Visitors to Blackpool expect world-class attractions and unforgettable experiences - and above all, they expect value for money.

“We’ve listened carefully to feedback and reviewed our pricing to ensure our attractions remain affordable and accessible for everyone.

“The Ultimate Ticket is the best-value product ever launched in Blackpool. It gives people compelling reasons to visit, to stay and - most importantly - to return.

“We are delighted to be working with Pleasure Beach Resort to offer a range of tickets to suit every taste and budget.

“To celebrate English Tourism Week, The Blackpool Tower will shine in red and white tonight (Friday 13 March) and again on Sunday 22 March, marking the beginning and end of the celebration.

“It’s the perfect moment to unveil our new tickets and to recognise everyone who is supporting the tourism industry both in Blackpool and across the country.”

To celebrate the launch of the Ultimate Ticket, the Blackpool team will be hitting the streets of Manchester and Liverpool on Thursday 19 March to share the news with potential visitors. They will be appearing on Fairfield Road in Manchester and Parr Street in Liverpool - complete with free tickets up for grabs.

For more information or to book, visit www.theblackpooltower.com/ultimate-ticket