Legal & Privacy

Website Terms

Privacy & Unsubscribe Details

We take your privacy seriously. If you join our marketing programme we will only use your details to tell you about The Merlin Entertainments Group Attractions. If you are under 16, please check with your parent or guardian before signing up to receive more information.

View the full Merlin Entertainments Group Privacy Policy.

Blackpool Tower Eye, the Blackpool Tower Complex and the Blackpool Tower Dungeon are operated by Merlin Attractions Operations Limited. Merlin Entertainments (Blackpool) Limited acts as agent for Merlin Attractions Operations Limited in connection with the operation of these attractions.

Looking for Terms and Conditions for promotional vouchers? Please see our Voucher Terms and Conditions page.

Site Terms and Conditions

By using this Site you signify your consent to these Terms and Conditions. If you do not agree to the Terms, please do not use the Site. The Site is owned and operated by Merlin Entertainments Group. Merlin Entertainments Group maintain the Site for your personal entertainment and information. Please feel free to browse the Site. You may download material displayed on the Site for non-commercial, home personal use only, provided you keep intact all copyright, trademark and other proprietary notices. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute in any way the contents of this Site including the text, images, audio and video for public or commercial purposes, without written permission from Merlin Entertainments Group.

  1. You should assume that everything you see or read on this Site is protected by copyright unless otherwise stated and may only be used according to these Terms and Conditions. Merlin Entertainments Group do not warrant or represent that your use of materials displayed on this Site will not infringe rights of third parties not owned by or affiliated with Merlin Entertainments Group. Images are either the property of, or used with permission by, Merlin Entertainments Group. The use of these images by you, or anyone else authorised by you, is prohibited unless specifically permitted by these Terms and Conditions. Any unauthorized use of the images may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes.
  2. Merlin Entertainments Group use reasonable efforts to include accurate and up-to-date information on the Site. However, Merlin Entertainments Group make no warranties or representations as to the accuracy of the information. Merlin Entertainments Group assume no liability or responsibility for any errors or omissions in the contents of this Site.
  3. Furthermore, your use of and browsing in this Site is at your risk. Neither Merlin Entertainments Group nor any other party involved in creating, producing or delivering the Site is liable for any direct, indirect, incidental, consequential or punitive damages arising out of your access to, or use of, the Site. Without limiting the foregoing, everything on the Site is provided to you "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. Please note that some the jurisdictions may not allow the exclusion of implied warranties, so some of above exclusions may not apply to you. Check your local laws for any restrictions or limitations regarding the exclusion of implied warranties. Merlin Entertainments Group also assume no responsibility and shall not be liable for any damages to, or viruses that may infect, your computer equipment or other property on account of your access to, use of, or browsing in the Site or your downloading of any materials, data, text, images, video, or audio from the Site.


The Blackpool Tower (TBT) together with its owner, the Merlin Entertainments Group, places great importance on the safety of its visitors and the memorable experience they should take with them from their time on the Resort.

In order to achieve this, the following Regulations will be strictly enforced. 

  1. THE BLACKPOOL TOWER IS PRIVATE PROPERTY. Only persons authorised by TBT are permitted to sell or offer for sale any items to visitors within the building. The sale of tickets/vouchers by anyone other than TBT is strictly prohibited. Court proceedings will be pursued against anyone in breach.  
  2. You are permitted to enter TBT on the assumption that you are doing so in the knowledge that you are required to adhere to these Regulations. You will not be allowed on if you display any behaviour which gives rise to a reasonable belief that you will not comply with these regulations.  
  3. Once you have entered the building, if you do not comply with these Regulations or we believe, with reasonable cause, that you have not complied with them, we (The Blackpool Tower personnel or a Police Officer) will remove you from the building. If you refuse to leave, you will be deemed to be trespassing and we may use reasonable force to remove you. If you are ejected from the building, you will have no right to a refund.  
  4. TBT will endeavour to ensure that as many attractions as possible are available for use by visitors. We may, however, without refund or compensation, change the operating hours of the building in its entirety or any part of it; close the building in its entirety or any part of it; temporarily restrict the number of persons having access to the building or any part of it; and/or suspend or cancel any attraction or entertainment programme, due to capacity, inclement weather, power failure, special events or any other circumstances or grounds which are judged to be necessary to ensure the safety of guests and staff.
  5. TBT accepts no responsibility for any loss and/or damage however it arises (including that which might arise as a result of any breach of contract) including any distress, inconvenience or anxiety caused during the course of any attraction undertaken and/or during evacuation from such an attraction in the event of breakdown.
  6. You must not use threatening, abusive or insulting words or behave in a manner, which, in the opinion of any member of TBT staff, has caused, or is likely to cause, harassment, alarm or distress to any other person or which in any way is likely to provoke such behaviour from another.
  7. You are not allowed to display any sign or visible representation of any kind which is, or could be reasonably judged to be, threatening, abusive or insulting.  
  8. You must be dressed appropriately at all times whilst in the building – this includes wearing a top and shoes If you are wearing clothing that is indecent or likely to cause offence in any way, you will not be allowed entry.  
  9. Smoking (including of e-cigarettes) is prohibited within the TBT
  10. If you behave in a manner which will or is likely to endanger the safety of another, you will be escorted from the building. The climbing of, or standing upon, fences, barriers, walls, ride structures, or buildings is strictly prohibited for this reason.  
  11. All attractions, amusements and other facilities must only be used in accordance with any written rules, regulations or guide lines or verbal instructions given by the operator.
  12. You must have a valid Admission ticket to enter the attractions and entry must be by valid or lawful means. Admission tickets must be retained as proof of payment; any member of TBT staff may request to see tickets at any time.
  13. Admission tickets are non-transferable, non-exchangeable, non-refundable and void if altered. They are not valid for special events that require a separate admission charge.  
  14. No child or children under the age of 15 will be admitted to the building unless they are accompanied by an adult aged 18 years or over and such child or children whilst on site must remain under the control or supervision of an adult at all times.  
  15. No weapon, firearm, explosive, noxious gas or liquid or any other substance or article which can or may be used to cause harm to another or damage to property can be brought into the building.  
  16. No alcohol or intoxicant or any drugs falling under the misuse of drugs act 1971 may be brought into the building.  
  17. If we reasonably believe you are in possession of any item as detailed above (in 15 and 16), we (The Blackpool Tower personnel or Police Officer) reserve the right to search you.  
  18. Disability Awareness Dogs are welcome at the TBT, but must be kept under close control at all times. No other dogs or pets of any other kind are allowed in the building.  
  19. Certain premises within The Blackpool Tower are authorised to sell alcohol in accordance with the Licensing Act 2003. Any alcohol purchased at one of these premises must be consumed on the premises or where the premises have an external guest area, within the boundaries of this area, as authorised by the act.
  20. From time to time TBT or other authorised parties carry out photography and/or video recording in The Blackpool Tower, which may feature visitors. Entry to the building is deemed acceptance of these Regulations, and you therefore agree that TBT or any authorised party may use such images in perpetuity in any promotional, advertising or publicity material in any format whatsoever. You further agree that copyright in these materials rests with TBT or such authorised party (as the case may be).  

Booking Conditions

Guests are admitted to the attraction subject to the attraction regulations which are held at the admission desks a copy of which is available on request.

For attraction opening times, please see During this time the management of The Blackpool Tower will attempt to ensure that as many of the attractions as possible are open for use by guests. However The Blackpool Tower reserves the right to alter or change the programme of attractions if at any time it is deemed necessary to do so. Height and all other attraction restrictions still apply.

Tickets are not transferable and accordingly may not be sold or passed to any third party. All persons entering the attractions must have a valid entrance ticket which must be retained during your visit.

Prebooked tickets: The Blackpool Tower only operate a fasttrack collection system at busy times e.g. October Half Term, all other times you must remain in the normal queue.

A child is aged between 3 and 14 years inclusive. An adult is aged 15 years and over. Children under 3 years old enter The Blackpool Tower Eye and The Blackpool Tower Dungeon free of charge.

A child is aged between 1 and 14 years inclusive. An adult is aged 15 years and over. Children under 11 months old enter The Blackpool Tower Circus free of charge and will not be issued a seat.

All children who wish to play in Jungle Jim’s the admission fee will be applicable.

Please note open dated tickets are not valid for special events.  

The Blackpool Tower reserves the right to transfer tickets to another date at any time or offer an alternative attraction within the building in case of breakdown.

Please note height restrictions apply in Jungle Jims.

Those purchasing disabled tickets will be asked to produce proof of disability, for example Blue Badge holders or a letter from the DWP with photographic identification. For more information on our disability policy please visit the Disabled Policy Section on

Please note that tickets purchased on-line are discounted. For on the day rates please visit and check before your visit. All ticket prices displayed here are only available when making a booking on-line and must be booked 24 hours in advance.

Tickets are non refundable.

The Blackpool Tower Eye is subject to weather conditions and can close without prior notice due to health and safety, no refunds will be issued however the ticket is valid for one use within 90 days.


The information contained on The Blackpool Tower website and our booking system is believed to be correct. However, we are unable to accept responsibility for any errors or omissions and reserve the right to amend any part of it if such alterations are thought to be necessary. In particular, we reserve the right to change the prices without prior notice. The photographs reproduced on the website and online booking system are intended to give a general impression of The Blackpool Tower and what you may expect from your visit. We will attempt to ensure that as many attractions as possible are open for use by you during your visit. However we reserve the right to alter the programme of attractions if, at any time, it is deemed necessary or appropriate

Annual Pass

The Blackpool Tower Circus is free for all Standard and Premium Merlin Annual Pass holders, however you must obtain a ticket from The Blackpool Tower ticket desks prior to the performance. Entry into The Blackpool Tower Circus is not permitted without a ticket issued from The Blackpool Tower ticket desks for the specific Circus performance.

Children under 12 months are free for The Blackpool Tower Circus. Circus seats are unreserved and unallocated; please be aware queues may form prior to show start so please arrive in plenty of time to collect your tickets from The Blackpool Tower ticket desks.

For Merlin Annual Pass Terms and Conditions please visit

Privacy Policy

Merlin Entertainments Group Limited ("We") are committed to protecting and respecting your privacy.

This policy (together with any other terms of use available on our website and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Merlin Entertainments Group Limited of 3 Market Close, Poole, Dorset BH15 1NQ.

Information We May Collect From You

We may collect and process the following data about you:

  • Information that you provide by filling in forms on our site (our site). This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of transactions you carry out through our site and of the fulfilment of your bookings including your credit/debit card details.
  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
  • Your name, address, telephone number and/or email address in order to contact you with details of your booking or in the unlikely event that we need to contact you urgently about your booking.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual. Your IP address may also be used to diagnose problems with our server, monitor visitor traffic patterns and site usage to help us develop and improve our site further.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

Where We Store Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses Made Of The Information

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.

We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone.

If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

Your data will not be used in this way and we will not pass your details on to third parties for marketing purposes unless you tick the relevant box at the point of entering your email address.

Disclosure Of Your Information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Merlin Entertainments Group Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access To Information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes To Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

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